February 29, 2012
Thu 07 Jul 2011

Seeing the Bright Side of Dark of the Moon


  • Third, with a spectacular international gross of $210 million in its first five days, Dark of the Moon continues 2011's major film story, which is that it's the international, not domestic, market that's the true economic engine for the film industry (it doesn't hurt that 70% of the international grosses were from 3D as well
  • That there would be a third Transformers film was not surprising (crappy or not, Revenge of the Fallen grossed $800 million worldwide, which is a hard figure to ignore), but it had vast potential to be a (relative) failure out of the box, because the audiences burned by might have chosen to stay home
  • In that respect, the filmmakers owning up to the rankness of the second film was a smart marketing strategy, because it gave audiences the idea that the latest edition wouldn't be insultingly bad


    • Related // anchoragepress   filmcritic   ydr   hollywoodreporter   secaucusnewjersey   the-dispatch   hollywoodreporter   granitebaypt   insidebayarea   comicbookmovie   newsreview  

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    Tags // Dark ,  Moon ,  Transformers ,  Side ,  Fallen ,  Heh  


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