Gwyneth Paltrow Named New Face of Coach
Get ready to add to the list of reasons of why you have a love/hate relationship with Gwyneth Paltrow
Just not in the United States
Paltrow’s campaign, which features print, digital and outdoor ads, will be targeted at potential customers in France, Spain, Portugal, the UK and, of course, China
The brand is trying to expand the solid footing it’s gained in America and stretch it all over the world
It’s one of the highest selling luxury brands in the country, and its creative director Reed Krakoff wants to replicate that in markets across the world
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Coach
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Paltrow
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York
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Face
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Ive
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Christian Dior
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Peter Lindbergh
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Oscar
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Tod
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Manhattan
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States
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Reed Krakoff
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Womens Wear Daily
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United
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WilliamsSonoma
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